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I’ve seen the future and it is murder. Who’s the victim? Your PC.

Let me explain:

Windows 7 Phone Series is clearly awesome.

It’s well designed and easy to develop for. Most importantly, it creates accountability for the user experience: you’ll know exactly which application is culpable if speed or battery life go down. With a tap or two you’ll completely obliterate the guilty app from your device. Both adding and removing apps and content is simple, quick, and risk-free. The UI is simple, modern and consistent.

The iPad is clearly awesome.

An affordable device that feels luxurious and lets you do everything that’s important to you related to words, music, pictures, and video. The iPad will become at least as popular as the iPhone. It’ll be a new platform for apps and content to thrive on.

A Tablet edition of Windows 7 Phone Series is inevitable.

It’s super easy for Microsoft to do this, and OEM partners will be begging for it. Because of the way the OS is designed, all the troubles that plague users of regular Windows will just vanish. The result will be a device that is so much better than any PC in everything that matters: faster, safer, dramatically more battery life, with a beautiful and consistent UI. Also, easier to support for carriers and manufacturers. It will kill the PC.

The new application platform will be something much simpler than a traditional PC. In many ways, the current PC is still a hobby device: you have to become an expert (or hire one) to simply use and maintain it. The iPad and the Windows Phone Series tablets will change that.

This change will have several important implications:

The app is the new website

The iPhone appstore has proven that people love apps if they can trust them. There will be literally millions of apps, they’ll all be free or very cheap. And like websites, lots of them will be terrible, and some will become indispensable.

Apps and content will blend.

Books, magazines, and movies. They’re all coming to life. Books are becoming interactive. Movies become games. Even radio shows (like This American Life) are turning into apps. Newspapers, magazines, and news TV networks are reinventing themselves. This is all happening because apps have become as easy and safe to install (and remove) as content.

A big gatekeeper battle is looming.

iTunes, Amazon Kindle, Windows Store, studios, publishers, and all the phone carriers will be waging an epic battle for a piece of the app/content pie. This is where Microsoft has an edge over Apple. Remember the All Things D interview where Jobs said he admired Microsoft’s ability to partner and wished Apple had that more in their DNA? He was right, and it’s still true. While Apple will continue to have a mostly adversarial relationship with many of its business partners, Microsoft will figure out a way for everyone in their eco-system to make money.

Forget Android and Chromium.

Google will never be dominant as a platform company. Android has many of the problems of desktop Windows and without apps Chromium offers too little. There’s no room for a #3 in a drag race. Google will continue to be enormously successful is its core business as a match maker between people, information, and merchants. RIM/Blackberry is the wild card.

This trend is unstoppable. The era of tinkering will soon be over. Computing is for techies. Personal computing is dead. From now on, it’s purely personal.

Six months ago I shared how less could be more with Google ChromeOS. The exact same ideas apply to Apple’s rumored tablet:

Well, let’s think about this for a second. How could less be more? The five main opportunities for user value that come to mind are battery life, security, robustness, user experience, and cost.

What if you could triple battery life?

The iPhone has excellent battery life because Apple doesn’t allow third party background process, and because the device has built-in hardware decoding components for the most popular audio and video codecs.

If you control the entire OS there’s an opportunity to optimize power consumption to a level that isn’t possible with a more generic OS. In a regular OS, apps simply have too much freedom to hog the system’s resources.

What if security was simply not an issue?

Because apps have very limited powers, there’s very little damage an app can do to your system. When you think about it, the kind of power you give perfect strangers when you install an application on a traditional OS is insane. Unless you use Google Chrome OS Apple’s Mobile OS, you are always one click away from identity total theft or the complete demolition of all your data.

What if nothing could freeze or slow down your computer?

Do you remember the snappy feeling you had when you did a fresh install on your computer? Everyone accepts that systems tend to slow down over time, as you install more software. In a traditional OS, because applications have so much power, they are able to slow down your computer (or drain your battery) at will. While the web still has the possibility of run-away scripts, the ability of a single app to cause damage or bloat is severely limited.

What if everything was as easy to use as Amazon?

People care about their stuff. They don’t care about file systems, shortcuts, installers, upgrades, turning your computer on/off, and other old-fashioned concepts. These concepts don’t add any real value to the user experience, so why not remove a layer of complexity and bring people directly to their data?

What if you could have everything you want for free?

Removing layers of software reduces the cost of the hardware. Being able to use specialized hardware decoding chips lets you use cheaper components that provide a much better user experience. Carriers will love Google Chrome devices the Apple Tablet because they’ll be very easy to support and they’re a perfect match for always-on network services. With over one billion phones being sold every year, a device that does a better job of running web apps and playing web media than any low-cost laptop may prove irresistible if it’s free.

I believe there’s a real opportunity here for Google Apple to build a new platform. If you cut out all the legacy support and you focus solely on what people care about, people will, with absolute certainty, fall in love with what you’ve built. I hope they get it right.

Plus ça change, plus c’est la même chose. (The more things change, the more they stay the same.)

The first paragraph in an article from today’s Financial Times:

” Microsoft has had discussions with News Corp over a plan that would involve the media company’s being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry. “

Nobody is paying anyone to de-index anything.

What really happened was that Murdoch said “Hey, Google is making money off our WSJ news content. They better start paying or we’ll block them.” Google doesn’t want to pay because if they start paying the WSJ they have to start paying everyone.

If Microsoft offers the WSJ payment for letting customers search their content, they’re just trying to make Bing a better product. It’s pro-competitive, not anti-competitive. Yet for some reason the Financial Times, a WSJ competitor, is spinning this as if Microsoft is paying the WSJ to exclude Google.

Murdoch is blazing the path to give newspapers a revenue model that may allow them to survive. If Bing and the WSJ make a search deal, Google’s stock will fall because the free party will be over. Newspaper company stocks will start rising because their papers may have a future again.

Interesting Times! (only a little bit of pun intended)

The recent expulsion of Google Voice related apps, as well as Apple’s denial of Google Latitude as a native app reminded me of the Gates/Jobs interview at All Things D last year. Gates and Jobs were asked what they had learned about running their own business that they wished they had thought of sooner or thought of first by watching the other guy. Here’s Steve’s response:

You know, because Woz and I started the company based on doing the whole banana, we weren’t so good at partnering with people. And, you know, actually, the funny thing is, Microsoft’s one of the few companies we were able to partner with that actually worked for both companies. And we weren’t so good at that, where Bill and Microsoft were really good at it because they didn’t make the whole thing in the early days and they learned how to partner with people really well.

And I think if Apple could have had a little more of that in its DNA, it would have served it extremely well. And I don’t think Apple learned that until, you know, a few decades later.

Apple’s recent struggles with Google and AT&T, along with the poor treatment of some of its most valuable smaller partners have made it clear that Steve’s insight is still painfully relevant.

Nearly every opinion I’ve read about Google Chrome OS has been negative. The predominant thinking is that if a perfectly capable light-weight version of Linux is already available for free, why would you want an OS that can’t run any apps?

Well, let’s think about this for a second. How could less be more? The five main opportunities for user value that come to mind are battery life, security, robustness, user experience, and cost.

What if you could triple battery life?

The iPhone has excellent battery life because Apple doesn’t allow third party background process, and because the device has built-in hardware decoding components for the most popular audio and video codecs.

If you control the entire OS there’s an opportunity to optimize power consumption to a level that isn’t possible with a more generic OS. In a regular OS, apps simply have too much freedom to hog the system’s resources.

What if security was simply not an issue?

Because apps have very limited powers, there’s very little damage an app can do to your system. When you think about it, the kind of power you give perfect strangers when you install an application on a traditional OS is insane. Unless you use Google Chrome OS, you are always one click away from identity total theft or the complete demolition of all your data.

What if nothing could freeze or slow down your computer?

Do you remember the snappy feeling you had when you did a fresh install on your computer? Everyone accepts that systems tend to slow down over time, as you install more software. In a traditional OS, because applications have so much power, they are able to slow down your computer (or drain your battery) at will. While the web still has the possibility of run-away scripts, the ability of a single app to cause damage or bloat is severely limited.

What if everything was as easy to use as Amazon?

People care about their stuff. They don’t care about file systems, shortcuts, installers, upgrades, turning your computer on/off, and other old-fashioned concepts. These concepts don’t add any real value to the user experience, so why not remove a layer of complexity and bring people directly to their data?

What if you could have everything you want for free?

Removing layers of software reduces the cost of the hardware. Being able to use specialized hardware decoding chips lets you use cheaper components that provide a much better user experience. Carriers will love Google Chrome devices because they’ll be very easy to support and they’re a perfect match for always-on network services. With over one billion phones being sold every year, a device that does a better job of running web apps and playing web media than any low-cost laptop may prove irresistible if it’s free.

I believe there’s a real opportunity here for Google to build a new platform. If you cut out all the legacy support and you focus solely on what people care about, people will, with absolute certainty, fall in love with what you’ve built. I hope they get it right.

I’m writing this post using MarsEdit, a well-designed blog client maintained by Daniel Jalkut of Red Sweater Software. Daniel recently wrote a very thoughtful note about software licensing:

Violating the GPL is easy. All you have to do is write some code, intermingle it with some GPL code, distribute a changed copy of the original, and refuse to share your contributions. Bam! You’re toast.

Many developers nonchalantly include code in their applications without carefully checking which license the code comes attached with. Daniel also writes about how GPL might stifle participation:

GPL communities are open and embracing of other GPL developers, but generally off-putting to liberal-license and closed-license developers. Only the liberal-license communities are attractive to developers from all 3 camps.

I agree. Truly free licenses, like the MIT license and the BSD license, don’t limit your freedom or require you to give away the fruits of your labor. Of course, GPL has seen tremendous success and popularity, but in my own projects (both as an open source consumer and contributor) I will choose a less restrictive license whenever possible.

Sax.net’s latest iPhone/iPod app is now available on iTunes: iDaily is a calendar application that shows you interesting facts about today:

• Famous people who are having their birthday today.
• Important events on this day in history.
• Nature facts, including the time the sun rises/sets and the current phase of the moon.
• Quote of the Day

You can use iDaily to:

• Keep yourself from being bored.
• Learn interesting conversation starters about today.

Join me at iPhone DevCamp 3, July 31 – August 2 (yes, that’s a weekend) on Yahoo Campus in Sunnyvale, CA.

It promises to be an exciting gathering of iPhone developers and stakeholders.

Speakers, keynotes, and a special musical guest will be announced shortly so be sure to sign up before it’s sold out.

Check out http://fixoutlook.org.

This is the smartest grassroots social media campaign I’ve seen in a long time. They send an email and encourage you to mention this site in a twitter message. The site shows a page with everyone who does.

Update: Microsoft Corporate VP William Kennedy posted a very disappointing response to the campaign. Disappointing not so much because they won’t change Outlook 2010: I didn’t have any expectations this late in the development cycle.

Microsoft’s response is disappointing because it was full of marketing double-speak:

We’ve made the decision to continue to use Word for creating e-mail messages because we believe it’s the best e-mail authoring experience around, with rich tools that our Word customers have enjoyed for over 25 years.

Word has always done a great job of displaying the HTML which is commonly found in e-mails around the world.

There is no widely-recognized consensus in the industry about what subset of HTML is appropriate for use in e-mail for interoperability.

The response hypes up Word as a document/email creation tool without addressing the core criticism of the campaign about reading emails that contain fairly basic CSS-based HTML which has been around for many years now.

A few months ago I created EasyWriter, my first iPhone application. Although it started out as a bit of an experiment, EasyWriter became an instant hit with millions of downloads and a mass of delighted users. The purpose of the application was to let you write emails using a bigger, horizontal keyboard. Apparently Apple took notice because the latest version of the iPhone OS has some of EasyWriter’s capabilities as a built-in feature.

The release of the latest iPhone OS has effectively rendered the original version of EasyWriter obsolete. I’ve received a few emails from users enquiring if I plan to take or lobby for legal action against Apple for doing this. After all, that’s what companies like Netscape and Opera have done when Microsoft integrated some of the capabilities of their products into the operating system. The short answer is: absolutely not.

The instant success of EasyWriter made it clear that iPhone users wanted a feature that Apple had not anticipated. It’s perfectly natural for Apple to respond to this by improving their own software and meet the needs of their customers. Even if the iPhone’s dominance in mobile computing is rapidly approaching the level that Windows has enjoyed on the desktop, there’s nothing that should stop Apple from pleasing its customers. I believe in innovation, not litigation.

Working with giant companies like Apple is very much like dancing with an elephant: Sometimes you can get on top and enjoy enormous success while riding it. However, you have to be ready to respond quickly or you’ll fall off and get stomped when the elephant’s foot comes down. The elephant doesn’t even realize she may be squishing you. It’s up to you to turn every challenge into an opportunity.

So where does that leave EasyWriter? Alive and kicking! A new version, designed specifically for iPhone OS 3.0 is under development. I’m sure that iPhone users everywhere will appreciate the spell checker, Blackberry-style AutoText, and other innovative features. Innovation, not litigation.